Plant Based Vs Vegan: How A Term Can Change A Narrative And A Culture

Jamie Mah
Track and Food
Published in
9 min readAug 13, 2019

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How the plant based market has changed the way we see veganism.

“I taught cooking classes for the national non-profit, Physicians Committee for Responsible Medicine, and during that time, the phrase “plant-based diet” came to be used as a euphemism for vegan eating, or “the ‘v’ word.” It was developed to take the emphasis off the word vegan…

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Jamie Mah
Track and Food

Track and Food (Editor, Podcast Host) | Scout Magazine (Contributor) | Sommelier | NBA junkie and lover of a good cookie.